Political Advertising on the Internet

Who

The people who typically make these ads work for the candidates that they are trying to promote, however there are some ads that are for a certain political party and not necessarily a specific candidate.

What

Political Advertisements are a way to get ideas about potential candidates into a voters head and potentially get them to vote for a particular political party or candidate. They often portray a candidates key ideas and show consumers how they will deal with certain issues, usually ones that are relevant or prominent in today’s world. Online ads are different from TV ads or other ads, because a consumer will see ads specific to their interests instead of all of the available ads out there.

Where

As seen in the topic of this presentation, the ads that I am talking about are seen online. The most common place that these would be seen are typically social media sites, usually such as Instagram, Twitter or Facebook. This adds a very interesting element to the politics of today’s world because political campaigns use what are called targeted ads. Certain programs can take a users interests and things that they have viewed or liked on social media sites and use them to give a user and advertisement about something that they would be interested in. This tactic is also used for many other things on the internet, and is very helpful for people that are selling things online.

Why

The reason that political campaigns use these political ads online is very simple: They can reach the people that need to see them and ultimately help get more voters to the polls.

Examples

A good example of an ad being used in this manner is on the popular social media site of YouTube. Say for example that someone enjoys shooting sports and other firearm related content on you tube. Since firearms are often seen as a more right leaning interest in today’s world of politics, this individual would most likely see advertisements for candidates that have the same views on the issues of gun control and the laws surrounding various shooting sports.

Another example may not have to do with a specific political agenda, but maybe even just letting voters know when they can vote and informing them of how the process works. This is good for getting more voters to the polls overall.

Video

“They Say’s” and “I Say’s”

They Say:

Most people in today’s political climate are not a fan of targeted political ads on social media platforms for two main reasons. The first is that people are upset that they are often times not shown other advertisements on different points of view or exposed to other political candidates or parties, which is understandable to be upset with. The second reason is simply because people don’t want their personal information (their likes and dislikes) out there on the internet for anyone to have access to.

I Say:

Although both of these are valid points and I am especially not a fan of my personal information being on the internet for everyone to see, I think that these online ads are actually beneficial. I think that they help to get people that would not otherwise vote to want too, because they may become aware of something that aligns very closely with their interests that they may otherwise not have had much knowledge about.

Works Cited

  1. LAU, RICHARD R., et al. “The Effects of Negative Political Advertisements: A Meta-Analytic Assessment.” American Political Science Review, vol. 93, no. 4, 1999, p. 851. Gale Academic Onefile, https://link.gale.com/apps/doc/A59094308/AONE?u=mlin_s_stonecol&sid=AONE&xid=bbf39a3b. Accessed 10 Dec. 2019.
  2. de Run, Ernest Cyril, et al. “Negative political advertising: it’s impact on voters.” Asian Journal of Business Research, vol. 3, no. 1, 2013, p. 82+. Gale Academic Onefile, https://link.gale.com/apps/doc/A389508497/AONE?u=mlin_s_stonecol&sid=AONE&xid=a82ce44e. Accessed 10 Dec. 2019.